PRI Magazine July 2012 : Page 6

VOLUME 27, NUMBER 7 JULY 2012 PRI Internet Address: E-mail Address: 8 ⅜ 24 ⅜ 34 ⅜ 44 ⅜ 64 ⅜ 70 ⅜ features: DRAGS, DRIFTING & OTHER BUSINESS OPPORTUNITIES IN SPORT COMPACT RACING Popular with younger racers, the sport compact market is alive and well. From road racing and drag racing to drifting, this market offers a steady source of profi ts for racing businesses willing to reach out and embrace the youth culture. NEW HEADER DEVELOPMENTS As race engine components evolve, from cylinder heads to turbochargers and superchargers, new headers must be designed to address these updates. Here, manufacturers describe the latest advances in these important exhaust system components. INDUSTRY INSIGHTS: BRETT ROOT, VICE PRESIDENT OF OPERATIONS, IMCA With a mission statement of promoting affordable modifi ed racing and keeping costs under control, Brett Root describes what the IMCA is doing to encourage participation, from parts manufacturers to local racing retailers. EFI’S POWERFUL SALES OPPORTUNITIES With NASCAR onboard, more of the racing world is headed to electronic fuel injection (EFI), opening up signifi cant sales and service opportunities for retailers, engine builders and tuners. PRI’s special interactive feature returns, putting the focus on EFI begin-ning on page 44. Get your smartphones ready or visit the digital links of product suppliers to discover the powerful sales opportunities available to racing businesses in this growing product category. PULLEYS, GEAR DRIVES & TIMING CHAINS Race-quality belt drives, gear drives and timing chains offer improved reliability and performance over standard products, and can provide a strong source of sales for your racing business. PROFESSIONAL CREW GEAR TO PROMOTE SAFETY & TEAM IMAGE Crew uniforms and performance equipment is a rapidly evolving segment of the motorsports apparel and safety gear world, and consistent product improvement can provide regular annual sales for performance retailers as crew members opt for the next model to help improve their own performance and personal safety. departments: 4 . . . . . . . . . PUBLISHER’S PAGE 120 . . . . . . . . . INDUSTRY NEWS 130 . . . . . . . . . RACE SHOP 142 . . . . . . . . . CATALOGS 148 . . . . . . . . . MANUFACTURER REPS 149 . . . . . . . . . ADVERTISER INDEX 150 . . . . . . . . . INDUSTRY HAPPENINGS COVER PHOTO: SCOTT CRAWFORD & KEN BROWN 6 78 ⅜ 88 ⅜ 96 ⅜ 102 ⅜ 114 ⅜ COATINGS—MAKE GOOD PARTS EVEN BETTER Suppliers share details about which coatings work best on which race components, and what you need to know in order to get the most from performance coatings. WORKSHOP ON WHEELS—NEW TRAILER ACCESSORIES From cabinets to awnings to generators, here are some of the latest products that racers will be interested in purchasing as they transform their trailers into mobile race shops. RETAILER PROFILE: SPEEDMART Sales are steady at SpeedMart in Burlington, Washington, as this racing retailer caters to the open wheel market in the Pacifi c Northwest, but also ships race parts worldwide. GET IMPROVED SALES PERFORMANCE FROM PUSHRODS & LIFTERS Valvetrain developments continue with the latest advances in pushrods and lifters, revealed here by manufacturers. PROMOTER’S PERSPECTIVE: TOM HELFRICH, TRI-STATE SPEEDWAY Known as “The Class Track,” Tri-State Speedway in Haubstadt, Indiana, has been family owned and operated for more than 50 years, with Tom Helfrich at the helm. Performance Racing Industry | July 2012

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