PRI Magazine February 2013 : Page 44

THE latest International Motorsports Industry Show (IMIS) enjoyed its high-est-ever turnout in 2012, attracting a record number of attendees and exhibitors for its fourth and fi nal year. The show, which took place December 6–8, at the Indiana Convention Center in downtown Indianapolis, had tens of thousands of racing industry profession-als on hand for the event that has nearly tripled in size since its launch in 2009. IMIS, which late last year was purchased by SEMA, and will be consolidated into the Performance Racing Industry Trade Show beginning in 2013, was founded and previously owned by Chris Paulsen, owner of C&R Racing; Jeff Stoops, president of Stoops Freightliner; and three-time NASCAR Sprint Cup Series champion Tony Stewart. The acquisition was announced shortly before the start of both the 2012 PRI Show (November 29–December 1) and IMIS. For its part, the 2012 IMIS was packed with buyers. “Obviously we’re very happy with where we’ve come in four short years,” said Paulsen. “We sold out all of our fl oor space, which this year was just under 400,000 square feet. We sold every square inch of that, actually. For our atten-dance, we had well over 25,000 people this year, which was great for our small show. So we were extremely happy with the outcome of the show this year.” John Kilroy, producer of the PRI Trade Show, commented on his visit to the 2012 IMIS, “There was a tremendous energy throughout the exhibit hall. I walked down the aisles and witnessed all the exhibitors busy selling their hardcore racing products. When you add the buying activ-ity of the PRI Trade Show to the buying activity at IMIS, you have a formula for value and opportunity for the exhibitors of both shows.” In 2012, IMIS featured booths from more than 560 companies—1400 booths total—including approximately 111 that were new exhibitors, according to In its fourth year, the IMIS attracted approximately 26,000 racing professionals to the Indiana Convention Center in downtown Indianapolis, Indiana. Organizers reported that all available fl oor space—just under 400,000 square feet—was sold out for the 2012 show, held December 6–8. 44 Performance Racing Industry | February 2013

IMIS Records Successful 2012 Trade Show

Dan Schechner

Before its merger with the PRI Trade Show this year, the International Motorsports Industry Show (IMIS), in Indianapolis, Indiana, drew strong attendance in its fourth and final year.<br /> <br /> THE latest International Motorsports Industry Show (IMIS) enjoyed its highest- ever turnout in 2012, attracting a record number of attendees and exhibitors for its fourth and final year.<br /> <br /> The show, which took place December 6–8, at the Indiana Convention Center in downtown Indianapolis, had tens of thousands of racing industry professionals on hand for the event that has nearly tripled in size since its launch in 2009.<br /> <br /> IMIS, which late last year was purchased by SEMA, and will be consolidated into the Performance Racing Industry Trade Show beginning in 2013, was founded and previously owned by Chris Paulsen, owner of C&R Racing; Jeff Stoops, president of Stoops Freightliner; and three-time NASCAR Sprint Cup Series champion Tony Stewart.<br /> <br /> The acquisition was announced shortly before the start of both the 2012 PRI Show (November 29–December 1) and IMIS.<br /> <br /> For its part, the 2012 IMIS was packed with buyers.<br /> <br /> “Obviously we’re very happy with where we’ve come in four short years,” said Paulsen. “We sold out all of our floor space, which this year was just under 400,000 square feet. We sold every square inch of that, actually. For our attendance, we had well over 25,000 people this year, which was great for our small show. So we were extremely happy with the outcome of the show this year.” <br /> <br /> John Kilroy, producer of the PRI Trade Show, commented on his visit to the 2012 IMIS, “There was a tremendous energy throughout the exhibit hall. I walked down the aisles and witnessed all the exhibitors busy selling their hardcore racing products. When you add the buying activity of the PRI Trade Show to the buying activity at IMIS, you have a formula for value and opportunity for the exhibitors of both shows.” <br /> <br /> In 2012, IMIS featured booths from more than 560 companies—1400 booths total—including approximately 111 that were new exhibitors, according to paulsen. Numerous seminars were held on a range of topics, including engine, chassis, business, technology, safety and track promotions.<br /> <br /> In assessing the show’s growth, particularly during a sluggish economy, Paulsen pointed to a single overriding factor: “I’m still going to hang my hat on the No. 1 reason being our location,” he said. “Indianapolis is definitely the location for a hardcore racing show. I think PRI proved that in the seven years they were here in Indianapolis. It’s the right location—it’s centrally located, it’s a racing city that loves racing, that certainly endorses racing at every angle. So that had a lot to do with it.” <br /> <br /> When IMIS started in 2009, the show floor covered 109,000 square feet, which grew to 283,000 square feet for 2011. In 2012, the floor expanded further—a testament, Paulsen said, to the loyalty and dedication of IMIS’ supporters.<br /> <br /> “Our success in four short years was phenomenal, but it wasn’t all by accident,” he explained. “The location and everything we put together—I think our very hardcore focus also helped us a lot.<br /> <br /> “And our staff that we had was fantastic,” he continued. “We were very fortunate to put together an all-star group, if you will, of people that put this together. And consequently the exhibitors, they really love working with our people, that was A-Number-One. So those things together really combined to make one very good show.” <br /> <br /> And though Paulsen’s role within the combined show is yet to be determined, he did express enthusiasm and interest in its continued upward trajectory.<br /> <br /> He concluded, “With SEMA on board and the acquisition of PRI and IMIS and the consolidation of the two shows, it’s going to be better than ever.”

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